My look book on Not Just A Label
“Fashion finds its freedom in the art of individuals; NOT JUST A LABEL is a place for those who find their way off the beaten track, allowing them to express themselves in a community where everything goes...break the mould, redefine the expected, re-colour the palette, inspire and be inspired.”

NOT JUST A LABEL ("NJAL") is the leading global business directory for showcasing avant-garde fashion designers of today, nurturing the upcoming talents of tomorrow. It provides an outlet for talent to blossom; a place where visionaries meet collaborators dedicated to the creative spirit of fashion. The platform targets graduates and avant-garde fashion designers, providing a stage where collections are showcased online. Numerous designers have already been discovered by international press and recruited by renowned retailers and prestigious fashion houses via the NJAL website.
Through an unlimited global showroom, matching demand and supply with individuality, creativity, diversity and talent, NOT JUST A LABEL provides a free tool that can be used by designers to present themselves along with their collections. This is a unique way for industry participants and fashionistas alike to access the ideas of tomorrow’s designers. 
A global showroom where trend scouts, tastemakers, stylists and retailers can source talent and ideas globally. NOT JUST A LABEL aims to be the source and the epicentre for the creative part of the industry. We see ourselves as oiling the cogs in the wheels of the fashion business.
The individuals behind this idea are not the corporate city money spinners, but the artists, the creatives. We are the people who live and breathe fashion, who are inspired and stirred every day by our neighbourhood and beyond. To us, fashion is much more than simply cloth, it conveys emotions, attitudes and reactions.